SEO Service · Content
Anyone can generate fifty articles this afternoon for nothing. That is precisely why they do not rank. Every page I write starts from what already sits in the top ten and answers one question: what does yours need that theirs does not have?
Written in English or French. Edited by a person, every time.
Content brief
Built from the pages currently rankingTarget query
Must cover
Your angleNone of the ranking pages let you filter by width. Yours does — lead with it, and link the filtered category page from the third paragraph.
Symptoms
The bottleneck stopped being production a long time ago. Text is now effectively free to produce, which means volume has no value on its own — and Google’s spam policies explicitly target content generated at scale to manipulate rankings.
What is still scarce is a page that genuinely answers the query better than the ones above it: with specifics, with something first-hand, and with a reason for the reader to stop looking.
Scope
Commercial pages first. Blog content only where it supports something that earns money.
01
The pages that convert: service pages, solution pages, location pages. Written around buying intent rather than around a word count.
02
WooCommerce categories with a heading and a grid rank badly. Content that helps someone choose, placed where it does not push the products down.
03
Written rather than pasted from the manufacturer — which is duplicate content on every retailer’s site, including yours.
04
The highest-converting content in e-commerce, because it catches people at the moment they are deciding between options.
05
Articles that answer the questions around a commercial term and link inward to it, building topical depth rather than isolated posts.
06
Merging thin pages that compete with each other into one page strong enough to rank, with the redirects handled properly.
07
Every page ships with its links already placed and the anchor text chosen, rather than published and forgotten.
08
FAQ, HowTo, Product or Article markup written into the page, matched to what is actually visible on it.
09
Numbers, constraints, trade-offs and things that are true only of your business. This is the part generated text cannot fake and readers notice.
10
Both written natively, not translated. If you sell into France, Belgium, Switzerland or Quebec, that is a market most competitors are ignoring.
Deliverables
A finished page, not a draft that needs an editor. Formatted, linked, and ready to publish.
What the ranking pages cover, what they miss, and the angle your page will take. You approve it before a word is written.
Headings, structure, formatting and internal links in place. Delivered as a document or published straight into WordPress.
Written to earn the click and ready to paste into Yoast or Rank Math, with the structured data included.
Included on every page. Facts, tone and emphasis are yours to correct — you know your business better than I do.
How it works
Most of the work happens before any writing starts. A page built on a weak brief cannot be rescued by good prose.
01
The top ten for your target query: what they cover, how they structure it, what they all miss.
Day one
02
Angle, sections and the specific claim your page will make. You sign it off before writing begins.
Day two
03
Drafted, edited and fact-checked, with internal links and schema built in rather than added later.
Days three to five
04
Published into WordPress if you want, then tracked in Search Console as it settles.
Week two onward
Packages
This is the one service that does not scale like the others. An audit gets faster the more I do; a page takes the hours it takes. These prices reflect real writing and editing time rather than a template being filled in.
Brief pack
€79one-off
The research and the plan. You or your writer produce the pages.
5 briefs · 4 working days
No writing included.
Single page
€149per page
One commercial page, researched, written, edited and ready to publish.
Up to 1,500 words · 5 working days
English or French. Full rights transfer to you.
Pillar page
€199per page
One long-form page built to own a topic, or two shorter commercial pages.
Up to 3,000 words · 8 working days
Ongoing volume is cheaper on a monthly plan.
Often the right answer is to rewrite something you already have, or merge three thin posts into one. That is cheaper than commissioning a new page and it usually ranks faster, because Google already knows the URL. If the brief shows that, I will say so before you order anything.
The other five
Content answers the query. Whether Google reaches it, trusts it and shows it depends on the rest.
Deciding which queries are worth a page in the first place.
Learn more →For pages you already have that are not winning yet.
Learn more →Crawling, indexation and the architecture underneath everything.
Learn more →Core Web Vitals and a checkout that doesn’t lose the sale.
Learn more →Earned authority, with nothing that risks a penalty.
Learn more →FAQ
I use it the way I use any tool — for research, for structuring, for checking I have not missed an angle. What I do not do is publish generated text unedited, because it does not work and it carries real risk. Google’s spam policies target content produced at scale to manipulate rankings, and unedited output reads identically to the fifty other pages generated from the same prompt.
What you are paying for is judgement: what to leave out, which claim to lead with, and the specifics that are true only of your business. If you want volume at generated-content prices, I am the wrong person and I would rather say so now.
Content creation writes pages that do not exist yet. On-page improves ones that do. If you already have a page for a query and it sits on page two, optimising it is cheaper and faster than writing a new one — and I will tell you when that is the case.
I work from what you have already published, so the register matches rather than resetting to a generic house style. The first page is where we calibrate, which is why a revision round is included. If you have a style guide, send it; if not, three existing pages are enough for me to match.
Fewer and better beats more and thinner, every time. For most small businesses, five strong commercial pages outperform thirty blog posts. Start with the two or three queries closest to a purchase decision, see how they perform, then expand from evidence rather than from a content calendar.
New pages typically take two to four months to settle into a stable position, and longer on competitive terms. Established sites move faster than new ones. Anyone quoting weeks for a brand-new page on a commercial keyword is guessing.
Yes, natively rather than translated — which matters, because translated SEO content ranks badly and reads worse. If you sell into France, Belgium, Switzerland or Quebec, francophone search competition is considerably thinner than English, and it is one of the more underrated opportunities available to a small store.
You do, in full, on payment. No licence terms, no attribution requirement, no clause that lets me reuse it elsewhere. It is your page on your domain.
Next step
A brief built from the pages currently ranking, approved by you, then written and ready to publish. One page is enough to judge whether this works for you.