SEO Service · Research
The biggest keyword in your market is usually the one you will never win. I find the terms with real commercial intent that you can realistically rank for — and tell you plainly which ones to leave alone.
Every keyword scored against your site, not against an industry average.
Keyword gap
Your positions vs two competitorswaterproof hiking boots
you — · A 3 · B 7
8,100
62
Skip
waterproof boots for wide feet
you 14 · A — · B 22
720
21
Win
how waterproof are hiking boots
you — · A 5 · B —
1,900
12
Gap
best waterproof boots for rain
you 28 · A 4 · B 11
2,400
38
Reach
Symptoms
Most SEO that fails does not fail on execution. It fails because the wrong terms were chosen at the start — either too competitive to ever win, or informational queries that bring visitors with no intention of buying anything.
Volume is the number everyone looks at and the least useful one on its own. What matters is whether the person searching intends to buy, and whether you can realistically appear in front of them within a year.
Scope
Not a tool export with a thousand rows. A filtered, prioritised list where every entry has a reason to be there and a page assigned to it.
01
Separating people ready to buy from people reading. Both have value, but only one belongs on your product pages.
02
Difficulty measured against your site’s actual authority, not an abstract number. A keyword at 40 is easy for some sites and impossible for others.
03
Every term your competitors rank for and you do not, filtered down to the ones actually worth taking.
04
What already ranks and why. If the top ten are all national retailers or the query is answered in an AI overview, that term is not worth your time.
05
Informational, commercial, transactional or navigational — because a product page will never rank for a question, however well written.
06
The specific, lower-volume phrases with high conversion rates that competitors ignore because the numbers look small.
07
Grouping related terms so one strong page targets a cluster, instead of ten thin pages targeting variations of the same thing.
08
Finding where your own pages already compete for a term, and deciding which one should win.
09
When demand actually peaks, so content is published in time to rank for it rather than three weeks after the season ends.
10
Each target mapped to a page that exists, or flagged as a page that needs writing. The research ends with a plan, not a list.
Deliverables
A working document you can act on, not a PDF that gets filed. Every keyword carries a verdict and a next step.
A spreadsheet: term, volume, intent, difficulty, your position, competitor positions, verdict and assigned page.
What they rank for that you do not, sorted by what is realistically takeable rather than by volume.
What to do first, second and third, weighted by expected return against the effort each one needs.
For the priority terms: intent, angle, what the ranking pages cover, and what yours needs to include to beat them.
How it works
The value is not in the list of a thousand terms. It is in the ninety per cent that get removed and the reason each one went.
01
From your products, your Search Console data and your competitors’ rankings.
Days one to two
02
By intent and by whether your site can realistically compete. Most terms are removed here.
Days two to three
03
Related terms grouped, each cluster mapped to one existing page or flagged as a page to write.
Days three to four
04
Ordered by expected return against effort, with briefs written for the terms at the top.
Day five
Packages
Anyone can export ten thousand keywords. What you are paying for is the filtering. Each package is a one-off, and the fee is credited against your first month if you go on to a plan.
Core research
€49one-off
Your commercial terms mapped and scored, with one competitor compared.
Up to 50 keywords · 1 competitor · 3 days
Spreadsheet deliverable. No video or call.
Full research
€79one-off
The complete picture, including the clustering and briefs you need to act on it.
Up to 150 keywords · 3 competitors · 5 days
Best fit for most WordPress sites.
Catalogue research
€99one-off
For stores, where the work is category-level demand rather than individual pages.
Up to 400 keywords · 5 competitors · 5 days
Catalogues over 3,000 products quoted after a look.
Plenty of research reports pad the list to justify the invoice. If the top ten results for a term are all national retailers, or the answer now appears directly in the results page, that keyword goes in the “skip” column with the reason attached. A shorter list you can actually win beats a long one that makes the report look thorough.
The other five
A keyword map is a plan. What you do with it depends on whether the page already exists.
For the terms where no page of yours exists yet.
Learn more →For the terms where a page exists but is not winning.
Learn more →Crawling, indexation and the architecture underneath everything.
Learn more →Core Web Vitals and a checkout that doesn’t lose the sale.
Learn more →For the terms you cannot win on content alone.
Learn more →FAQ
Often you know the obvious ones, and those are usually the hardest to win. The value here is in two places: the terms your competitors rank for that you have never seen, and the honest verdict on which of your current targets you should stop spending money on. If your existing list is already filtered by intent and winnability, you probably do not need me.
This decides what to target. On-page work makes a page win the target it has been given. They are usually bought together — the research assigns a term to each page, and the on-page work then optimises those pages against it. If you only want one, start with research: optimising a page for the wrong keyword is wasted effort however well it is done.
It changes which keywords are worth targeting, and it is part of the SERP analysis. Simple informational queries increasingly get answered on the results page, so ranking first for them returns less than it used to. Commercial and transactional queries — where someone is comparing or buying — still send clicks, which is why intent scoring matters more now than volume ever did.
Your own Search Console data first, because it is the only source that reflects your actual site rather than an estimate. Beyond that, standard commercial keyword tools for volume and competitor rankings, plus manual SERP inspection on every priority term. Tool numbers are estimates, and the manual check is where the judgement happens.
One primary term per page, and far fewer pages than most people expect. A small business site with fifteen well-targeted pages usually outperforms one with sixty vague ones. The research typically ends with ten to thirty priority terms, not hundreds.
I can, and the briefs are written so that you or any writer can. Each brief covers the intent behind the query, what the ranking pages currently cover, and what yours needs to include. If you want it written for you, that is content creation or part of the monthly plan.
Once a year for most sites, or when you add a product line, enter a new market, or a competitor changes strategy. Doing it quarterly is usually selling you the same spreadsheet again — demand in most niches does not move that fast, and the priority list from a good research pass takes six to twelve months to work through anyway.
Next step
A filtered keyword map with intent, difficulty scored against your site, competitor gaps and a page assigned to every target. The fee is credited if you continue on a plan.