Indexia Web

SEO Service · Technical

Technical SEO for WordPress and WooCommerce

If Google cannot crawl, render and index your pages efficiently, nothing else you do will compound — not the content, not the links. I find the structural problems holding your site back, and then I fix them in the code myself.

Delivered in five working days. Credited in full if you continue.

Index coverage

Search Console · 3,532 known URLs
Example report
Indexed 412
Crawled — currently not indexed 1,240
Duplicate, no user-selected canonical 680
Discovered — not currently crawled 890
Excluded by noindex 310
Only 12% of known URLs are in the index. Illustrative data, not a client result.

Symptoms

If any of these sound familiar, the problem is structural.

Technical problems do not announce themselves. There is no error message, no broken page — just pages that never rank, traffic that quietly slid after a redesign, and a Search Console report nobody has opened in a year.

The one thing they have in common: writing more content will not fix them, and neither will buying more links. The ceiling is structural, and it has to be raised first.

  • Most of your pages are not in Google’s index, and you don’t know why.
  • Traffic dropped after a redesign, replatform or migration and never recovered.
  • Filter and sort URLs are being crawled and indexed instead of your category pages.
  • The same product is reachable at four or five different URLs.
  • Search Console is full of “Crawled — currently not indexed”.
  • New products or posts take weeks to appear in search, if they appear at all.
  • Your best pages sit five clicks deep and nothing links to them.

Scope

What technical SEO actually covers

Not every site needs all of it. The audit establishes which of these are costing you traffic, and in what order they should be fixed.

  • 01

    Crawling & indexation

    Why Google is skipping your pages: crawl traps, soft 404s, blocked resources, and the “discovered but not crawled” backlog that never clears.

  • 02

    Crawl budget & faceted navigation

    Filters and sort parameters generating thousands of near-identical URLs, eating the crawl budget your real products need.

  • 03

    Duplicate content & canonicals

    Product variants, pagination, session parameters and tag archives all competing with each other. Canonicals set deliberately, not by plugin default.

  • 04

    Site architecture

    Getting every page that earns money within three clicks of the homepage, with an internal link graph that says which pages matter.

  • 05

    Redirects & migrations

    Redirect chains and loops resolved, 302s corrected, and full redirect mapping before a replatform — or diagnosis after one has gone wrong.

  • 06

    Sitemaps & robots

    XML sitemaps that contain only indexable URLs, robots.txt that blocks what it should and nothing it shouldn’t.

  • 07

    Structured data

    Product, review, breadcrumb and FAQ markup — implemented in the templates, validated, and matched to what is visible on the page.

  • 08

    JavaScript rendering

    Checking what Googlebot actually sees after render, not what the browser shows you. Common on headless builds and heavy page builders.

  • 09

    Log file analysis

    Where Googlebot is really spending its time on your site, which is rarely where you would guess. Available on hosting that exposes access logs.

  • 10

    Hreflang & multi-country

    Multilingual and multi-region setups, where a single misconfigured tag can suppress an entire language version.

Deliverables

What you actually receive

The difference from most technical SEO engagements is the fourth item. A finding that nobody implements has cost you money and changed nothing.

  • Findings report

    Every issue with the crawl data or Search Console row that proves it, and an estimate of what fixing it is worth.

  • Prioritised roadmap

    Ranked by impact against effort, not by what is easiest to bill. You can hand it to any developer.

  • Video walkthrough

    Five to ten minutes on your actual site, so you understand the reasoning rather than just the conclusion.

  • The fixes, implemented

    On a plan, I make the changes myself — templates, redirects, canonicals, schema — on staging, tested, then deployed.

How it works

From access to deployed fixes

Nothing touches your live site until it has been built on a copy and tested.

  1. 01

    Access

    Read-only Search Console and Analytics, plus your URL. Ten minutes on your side.

    Day one

  2. 02

    Crawl & diagnose

    Full crawl, coverage review, architecture and render analysis, ranked by impact.

    Days one to five

  3. 03

    Fix on staging

    Templates, redirects, canonicals and crawl directives changed on a copy, with a backup taken first.

    Weeks two to three

  4. 04

    Deploy & monitor

    Pushed live with rollback ready, then coverage and rankings tracked in Search Console.

    Ongoing

Packages

Three technical audits, priced by site size

Every one is a one-off with no commitment, and the report is yours whether or not you continue. The fee is credited in full against your first month if you start a plan.

Crawl & coverage check

€59one-off

The fast diagnostic. Finds the blocking issues without the deep analysis.

Up to 300 URLs · 48 hours

  • Full technical crawl
  • Index coverage review in Search Console
  • Broken links, redirect chains and loops
  • Canonical, robots and sitemap check
  • Prioritised issue list, PDF
Book this audit

Written report only. No call or video.

Most popular

Full technical audit

€79one-off

The complete structural review, with the reasoning explained rather than just listed.

Up to 1,000 URLs · 5 working days

  • Everything in the €59 check
  • Site architecture and click-depth analysis
  • Internal link graph review
  • Structured data validation
  • Mobile and JavaScript rendering check
  • Roadmap ranked by impact against effort
  • Recorded video walkthrough
Book this audit

Best fit for most WordPress sites.

WooCommerce audit

€99one-off

For catalogues, where crawl budget and duplicate URLs do the real damage.

Up to 3,000 URLs · 5 working days

  • Everything in the €79 audit
  • Faceted navigation and crawl budget analysis
  • Product variant and duplicate URL mapping
  • Product, review and breadcrumb schema check
  • Technical comparison against one competitor
  • 20-minute call to walk through the findings
Book this audit

Larger catalogues quoted after a look.

Want the findings implemented rather than handed over? That is the €149 monthly plan — the audit fee comes off your first month, and the fixes start immediately.

FAQ

Technical SEO questions

How is this different from a general SEO audit?

A general audit touches keywords, content and links as well. This one goes deep on the structural layer: crawling, indexation, architecture, canonicals and rendering. If your pages are not being indexed, the keyword work is premature — this is the layer that has to work first.

My site is small. Do I still need this?

Often less than you think. A 30-page brochure site rarely has crawl budget problems. Where small sites do get hurt is migrations, accidental noindex tags and plugin-generated duplicates — all of which the €59 check will find quickly. If the answer is that you do not need much, I will tell you that.

Can you implement the fixes, or only recommend them?

I implement them. That is the main reason to work with me rather than a consultant who only advises. Template edits, redirect rules, canonical logic, schema and crawl directives are all done directly, on a staging copy first. You are welcome to take the roadmap and use your own developer instead — the report is yours either way.

Will you work alongside my existing developer?

Yes, and it is often the fastest arrangement. I write the specification precisely enough to be actioned without a meeting, review the result, and confirm it in Search Console. If your developer is comfortable in the theme, that usually costs you less than having me do it.

How long before indexation improves?

Coverage usually moves within two to six weeks of deployment, because Google has to re-crawl before it can re-evaluate. Ranking and traffic gains follow later and depend on what else is true about the site. Large catalogues take longer simply because there is more to re-crawl.

Is technical SEO a one-off or ongoing?

The big structural fixes are a one-off. Keeping them fixed is not — plugin updates, new product types, theme changes and redesigns all reintroduce problems. If you rarely change your site, take the audit and the fixes and leave it there. If you ship changes regularly, monitoring is worth more than another audit in a year.

Next step

Find out what is actually blocking your pages.

A full technical crawl, an index coverage review and a prioritised roadmap in five working days. The audit fee comes off your first month if you continue.

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