Anyone about to spend money on content or optimisation who is not certain the targets are right. Also anyone whose traffic is up while revenue is flat, which almost always means the wrong terms were chosen at the start.
The value here is as much in what gets removed as in what gets added. Most keyword lists are tool exports nobody filtered.
What you get
- Keyword map with intent and difficulty for up to 50 commercial terms, each classified as informational, commercial, transactional or navigational — because a product page will never rank for a question, however well written
- Winnability scored against your own site, not against an industry average. A keyword at difficulty 40 is straightforward for an established domain and impossible for a new one; the score you get reflects your actual authority
- One competitor gap comparison — terms they rank for and you do not, filtered down to the ones you could realistically take
- Each term assigned to a page that exists, or flagged as a page that needs writing. The research ends with a plan, not a list
How it works
Read-only Search Console access and the name of one competitor. Delivered as a spreadsheet within three working days.
What is not included
No video or call at this tier. No content briefs — those start at €79. No writing, and no implementation.
Not sure this is the right tier?
If you want the briefs that turn the research into pages, or you have more than one competitor worth studying, go to €79. For a store where the question is category-level demand rather than individual terms, the €99 tier is built for that.
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